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WashGuys Set Sites on Idaho Market.WashGuys have been watching the Idaho Market Carefully after establishing franchises in Northern Idaho three years ago. We have surveyed the competition too. Not much to worry about there. Here is a competitor in the Twin Falls Area. He says he services Twin Falls, Rupert, Burley, Heyburn, Jerome, & Buhl areas. We asked him how business was. He said it was "SSSLLLOOOOOOOW !!!" Interesting considering the population in the area is quite good and growing. We talked to his biggest area competitor who had a small unit he towed behind his Nissan Pick-up who washes car lots for seven of the areas largest dealerships. We took a closer look at his rig as he parked out side of the Wal-Mart in Burley, ID. And noticed that he does not seem to respect animal rights. Something our team is very much into as you can see on our Industry-Wide Famous Car Wash Pets Pages, with the newest Pet from Reno, NV, the great "Bogey" friend to many golfers. We believe in treating animals very well and that any crimes to animals far surpass other crimes. Terrorizing Helpless animals like the endangered "Tasmanian Devil" We realize that in Idaho it is very difficult to drive year after year without hitting a Dear. But we imagine this guy does not slow down judging by his front bumper and bad attitude towards our fellow species.
As we started to look over his tow vehicle we noticed a few dents. We at WashGuys are very much against Drunk Drivers in any state and we realize that countless Americans each year are killed by Drunk Drivers. The numbers are staggering and what many fail to realize is that we have had more drunk driving deaths in our country than Americans killed in W.W.II. In 2001 a relatively light year for drunk driving deaths, there were 16,653 official deaths from drunk driving and 1000 from drunk boating. Unofficially there were many more contributing deaths from drunk driving where it was a partial factor. We are the only franchise with a clause in our franchise agreement that if you drink and drive in a Car Wash Guys Truck you automatically can lose your franchise, here is the clause.
We have always supported local groups such as MADD and DARE and Nancy Reagan's "Just Say NO !" Programs in the past, because we believe that this type of behavior sets a bad example to young people. We must lead by example to insure a strong up and coming generation to lead us in the future. In Lewiston, ID we had a competitor who was selling drugs out of the back of his car wash. It was common knowledge in town. This is unacceptable.
WashGuys have always been on the leading edge of important issues concerning peoples of our countries, this is why our Franchise System and our team Members have agreed in advance to not park in or block handicap parking spots. We are so serious about such abuses to the common good of the Physically Challenged that we have made it a part of our franchise agreement.
We are the only franchise in the history of the World to make this an issue in our
franchise agreement. We mean it when we say we believe in the highest standards of conduct
and respect for the communities we service. We believe in image and cleanliness. How can you sell cleaning services when your
equipment is ratty looking, it shows a complete disrespect for the customer. Image and
cleanliness were issues brought forth by some of the leaders of Franchising, such as Ray
Kroc of McDonalds and Tom Monhan of Dominos Pizza. That tradition in franchising helps
build brand loyalty and shows respect and pride in your work. Here is the first paragraph of the first chapter of the WashGuys Confidential Operations Manual. The entire set of manuals at WashGuys is over 1000 pages.
Image in Business are so important, especially in the service business, so when we see competitors in any market who disregard image and still are able to get business, we realize that WashGuys in such a market is an absolute no-brainer. There are many problems in the Mobile Washing Business with the competition and we are cleaning it up, city by city, state by state. Both figuratively and literally. Just like Sam Walton, Ray Kroc, Tom Monhan, Michael Dell, Fred Smith and countless others have in their industries. We will seize this opportunity to bring quality, image, cleanliness and service back the customer who has clearly been forgotten in the State of Idaho.
WashGuys Believe in First Class Image. Wyoming Wash Guys takes it personal. Notice the license plate "1 WASH" Wyoming. I guess that about says it all. Not only are WashGuys Number on in Wyoming but this is the first Wyoming truck proving that we are number one. In Casper, Wyoming we became the number one mobile car washing and detailing service in the city within 2 weeks, proving that there will be nothing stopping this team in their pursuit to keep the state clean.
If you will notice how perfectly clean their rig is and how it shines like there is no tomorrow, you will understand the level of dedication that goes into their business.
It is not everyday that a business walks the walk. Not only is their image perfect, but so is their work. Here we see them doing a most excellent job on the Corporate Command Center as "Jimmy" sprays the Exhibit truck and prepares it for soaping. Notice their strict adherence to water conservation. Using only the amount required to rinse the vehicle for soap. Followed by just enough water for the final rinse without wasting any.
Although Casper, Wyoming is not in a drought situation our team is careful to conserve this precious natural resource. Our team believes it is every businesses responsibility to serve the residents and their needs while they make money. This serves the common good by allowing them to provide more jobs for the community and mitigate any impending drought in the area. A county commissioner who invited Rock (Wyoming WashGuy) to join his Kiwanis Club told us that water supplies were good and should get them through till Winter, but come Spring it could be a whole new story, he said conservation and reasonable water usage are the key. Go back to What's New |
We also noted that he had parked blocking part of a Handicap Spot
while running into Wal-Mart to buy Beer and Munchies for the pending nightly party. While
we do not condemn responsible drinking or care what people smoke on their own time, we see
a negative pattern here with this particular, but common Idaho Competitor. Perhaps he was
planning a party for the local Hospice and inviting over local donors? We understand that
without a cover over his vehicle he was in a hurry to get home before the rain and
probably did not want anyone to steal his radio. We just are a little perturbed about the
lack of respect for our Physically Challenged Citizens throughout the Nation; 
As you will note there is no "Handicap
Placard" on this competitors tow vehicle. We therefore asked him to kindly move his
vehicle and park somewhere else. He did, and then we took more pictures. 
When Fred
Smith started Federal Express, now simply Fed Ex, re-named by the customers, he showed
respect by insisting that all delivery vans be pressure washed nightly. If you look at the
manual for a Starbucks, 1/2 of it is not how to make coffee, it is about customer service,
cleanliness and image. Why? Respect for the customers, employees and Brand Name. Obviously
this competitor believes Brand Name is not important. So much so that he does not have a
name on the vehicle or trailer. At least he could have painted his rig? Any color really.
Heck, he could just paint it white with a blue stripe and put Plain Wrap-Pressure Washing.
Anything but this image.
Not only does it degrade the entire industry full of
reputable practitioners, but it is degrading to his self. And without a top on his vehicle
everyone can see who is driving. Of course he does not need to take a shower in the
morning he can just drive around and pray for rain. 
